Generate Free Traffic To Your Website For Maximum Profit
In
this article, we look at why you should consider updating your old content and
how it can help in generating more traffic.
Why Is It
Important to Update Old Content?
According
to Moz, content goes stale over time, and the freshness of content is one of
the factors that Google uses to determine the quality of a website. This is
because Google wants to give its users the most up-to-date information.
To
boost your SEO efforts and gain more search traffic, updating your old content
can help you improve the quality of your website through fresh content. In
return, Google will show your content to more people as your content is
regarded as new.
Update
Content To Improve Your CTR
Most
search results on Page 1 often show a publish date that's not older than two
years. While some topics can stay old longer than others, some topics change
constantly and therefore require newly updated content at all times.
Information that was accurate a few months back can be different after some
time.
This
being the case, we are often more likely to click on articles that are newly/
recently published compared to old content.
This
means that updating old content can help you increase click-through rates and result in
increased traffic to your blog. Updated content is appealing to web visitors,
and it also looks like you are keeping your website fresh, which is a good
signal to Google.
Add More
Recent Accurate Information
People
want to find accurate information on the internet. Therefore, if visitors can't
find what they are looking for in your content, they will move onto another
website that has the most up-to-date and relevant information.
Updating
old content allows you to add more recent information that is accurate, which
will keep your website visitors longer and also entice them to return in the
future.
It
also involves linking to newer resources, which is great for providing relevant
information and improving your website's authority.
Adding
Multimedia to Improve Rankings and User Experience
Adding
multimedia such as videos, infographics, and images can also improve the user
experience on your website. This is because people process visual information
much faster than plain text.
Google
also prefers websites with multimedia content because it often leads to a
better user experience.
When
you add multimedia to your old content, you are making it more interesting and
visually appealing and improving your website's SEO ranking. This is because
your content can cater to diverse content consumption preferences.
Improving
How Often Google Indexes Your Website
Googlebot
visits websites to collect information for the company's search index. When you
update your old content, you tell Google that your website has new and relevant
information available.
This
will prompt Google to revisit your website more often, which will help in
improving how quickly your website appears in search results.
Optimize
for the Right Keywords
One
of the best ways to improve your website ranking is targeting the right
keywords.
Updating
old content allows you to add new keywords relevant to your topic, which will
help improve your website's search engine ranking.
Use
keyword tools like Ahrefs to find new ranking opportunities for your old
content.
When
you target the right keywords, it will also increase the chances of people
finding your website through Google search.
What to
Focus on When Updating Old Content
Not
all content is worth updating. Not all of your older articles are worth
updating as they may not provide any greater ROI for your website. Here are
some pointers to help you know how you can choose posts that need to be
updated.
Pages with many inbound
high-quality links; Old content that is getting a lot of traffic and has
high-quality links pointing to it will certainly warrant updating, as this
could help improve your rankings on Google.
Pages with the most
traffic;
Content with a lot of traffic and engagement has already proven its worth, and
you can check it for opportunities that could bring in more traffic. Such
content will be worth updating because this could improve your inbound traffic.
Pages with great
keyword impressions but low rankings; Google Search Console is a great tool that
helps you check the keyword impressions for every blog post on your website.
Check for URLs whose keyword impressions can be easily ranked for.
Updating
these pages with better content and the right keywords could help you improve
their rankings on Google, as well as impressions.
How
Often Should You Update Old Content
Past studies show that it takes up
to 2 years for content to reach its maximum number of impressions. According to
Databox, 35% of people update
their content quarterly, 24% update monthly, and 22% update annually.
However,
be mindful of the number of updates because too many could lower user
engagement over time.
How
To Update Old Content to Improve Traffic to Your Website
1. Change the title and
meta descriptions of your posts
2. Improve your targeting
of the search intent you want to cover
3. Adding internal and
external links to your content.
4. Adding schema mark-up
5. Optimizing for snippets
and answering "People Also Ask" questions
6. Adding the current year
to your heading tag
7. Consolidating content
that's not performing well
8. Linking to updated
information such as newer research
9. Removing irrelevant or
broken links
10.
Targeting new keywords
11.
Adding multimedia such as videos, images, and infographics
12.
Updating old content, images, and data
Conclusion
While
you can always create new content for your website, updating old content is
also a great way of getting more visitors to your website. Updating old content
can help improve your website's ranking on Google, as well as its traffic and
engagement levels.
No comments:
Post a Comment